The Circular Group Company

The Circular Group Company

NAKED QUEEN. Iván Bouso. 2009. Spain

Year: 2009

Country: Spain

Direction: Iván Bouso

Producer companies: Chinatown producciones, Nephilim Producciones

Synopsis: It is a faithful reflection of the situation of the advertising sector from the point of view of the different agents that interact in it, such as advertising agencies, advertisers and media agencies. The document highlights the current divorce between advertisers and agencies, and tells how the media centers themselves are beginning to offer creativity services to their clients (actually advertisers).